Online Retailing: Taking Advantage of the New Frontier
Do you ever wonder what online shoppers are really thinking when they visit your dealership website? In the latest research study by CDK Global, we talked to 265 in-market shoppers to see what they...
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Employee Spotlight: Carlo Grasso
This week, the Employee Spotlight is on Carlo Grasso! Carlo has been working at CDK Global in our Italy office for over 12 years! He lives in Padua, near Venice. He’s a programmer analyst on the...
View ArticleShare Your New Car Inventory on Google Business Listing!
Last year at this time, Google brought back posts to the business listing. This is a chance for a business to share a piece of information, photo or news that will be seen by every customer searching...
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Employee Spotlight: Colleen O’Connor
At CDK, we’re passionate about promoting and developing careers in technology. We launched our Summer Intern Program in 2014 to do just that. This week, our employee spotlight is...
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3 Tips to Fire Up Your Advertising for the 4th of July
With the Fourth of July holiday so close, auto shoppers are already revving up for big holiday sales. Now is the perfect time to make sure you’re doing everything you can to draw shoppers into your...
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What PRIDE Means to Me
Pride month is a month to celebrate and bring awareness to LGBTQ communities. The rainbow flags you see throughout the month are a constant reminder to find ways to be more inclusive and promote...
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Employee Spotlight: Ruby Tidwell
This week, we talked to Ruby Tidwell from our Portland, Oregon office! She’s a software engineer II on the Credit & Compliance team, as well as a member of the Pit Crew and Pride BRG. Since she...
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Employee Spotlight: Jason Santos
Jason Santos is a senior end user support analyst with the Desktop Support Team in our Portland, Oregon office! He’s been working with us for almost eight years. He’s an active member of our PRIDE BRG...
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Digitizing Dealerships: Car Buying is About More Than Just Convenience
I’ve said it before and I’ll say it again: consumers today are frustrated and tired of the same old tedious, stressful car-buying experience. According to a 2016 AutoTrader study, less than 1 percent...
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Employee Spotlight: Colleen Harris
Colleen Harris is the lead analyst on the Earned Marketing team in Seattle. Outside of working on SEO for dealers, she works on finding ways that CDK can be better and smarter each day. She’s known...
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Four Ways You Can Improve Profitability
A recent NADA study showed that profitability on both new and used vehicles is dropping and, as a result, dealers are making less and less on their vehicles.While profit per vehicle is dropping, some...
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Employee Spotlight: Tess Karesky
Tess Karesky has been with CDK Global for 4 and a half years as a Marketing Research Specialist. Tess used to work in our Seattle office but is now based out of her home in San Diego. How are you...
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Employee Spotlight: Cullen Davidson
This week, our employee spotlight is Cullen Davidson! Cullen recently relocated his family to the CDK Global Headquarters in Hoffman Estates this past August after being in Seattle for three years....
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Employee Spotlight: Will Ivy
Meet Will Ivy: he’s a senior product manager in our Portland office! Will has been with CDK Global since 2015. (Pictured: Will and his band – he’s the one on the mic!)What’s your favorite thing to do...
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Four Reasons Your Dealership Should Embrace Instagram
From OEM’s to everyday car enthusiasts, everyone is heading to Instagram to show off their cars and indulge in all things auto. Instagram’s recent report, Driven by Instagram, highlights the importance...
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Automotive Retail in the Age of the Empowered Customer
The “Age of Information” dominated the ‘90s and early 2000s with major shifts in technology and data. But 2010 ushered in the “Age of the Customer,” where empowered customers began to have a much...
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Employee Spotlight: Margret Caulton
Meet Margret: she’s the in-house editor in our creative department! Margret has been with CDK Global for three years and works in our Hoffman Estates office.What’s at the top of your bucket list?...
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Employee Feature: Monica Wright
Meet this week’s featured employee: Monica Wright! She works in Seattle as a UX Designer. She loves getting outdoors and hiking with her daughter. What’s your favorite thing to do outside of work? Food...
View ArticleMy Story of 16 Test Drives: How to Win Over a Millennial Shopper
Ah, millennials. The generation that is much written about, sought after, and criticized. We at CDK Global have spent ample time on our own research of the generation, trying to understand just what...
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Employee Feature: Grace Wepler
Meet Grace Wepler! She's been with CDK Global as a senior market research analyst for over a year. Grace’s team has conducted studies on the shopping habits of millennials, women in the automotive...
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