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Taking advantage of the holiday season
You’ve probably already been scheming about how to take advantage of the delicious holiday cookies, the free drinks at the holiday party and the seasonal drinks at the coffee shop, but have you thought...
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A Prescription for Social Media.
Public Service Announcement: If your dealership isn’t already on social media, you need to be. Social media is influencing consumer thoughts as well as behavior. In fact, 16 percent of car buyers cite...
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Social Media Do’s and Don'ts
Many dealers are already taking advantage of what social media has to offer. However, there are a lot of things that can make the difference between customers engaging with your dealership or ignoring...
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The Big Game: How Your Dealership Can Win
The Super Bowl is the biggest advertising event of the year. With a TV audience of over 100 million viewers1, Super Bowl advertisements drive immediate increases in online shopping activity. This...
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Is your website “near” your customers?
Google, Siri and Cortana, are quickly becoming your handheld personal assistant, advisor and maybe even your therapist. Instead of rifling through the Yellow Pages or even browsing through search...
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SMART Guide to Digital Marketing Success in 2016
In 2016, digital marketing is no longer optional. It’s required. Your online audience is growing every day, making it more important than ever to be social and present on the Web. Our new eBook can...
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Does Your Website Have Beauty and Brains?
Everyone loves beautiful things, but a beautiful thing becomes all the more impressive when it’s functional. The definition of “design” includes references to look, function and purpose. Look refers to...
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What’s the latest with Google?
Google’s newest updates will have an impact on your dealership’s advertising. On February 22nd, Google revamped how paid advertisements appear on their search results page. These changes will only...
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Make Your Website Matter
Does your website have the right message? When I talk to dealers, I often hear, “How do I get the most out of my website?” and “How do I increase consumer engagement?” These are big, vague, questions....
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How to Crack the SEO Algorithm
When you hear the word algorithm, your eyes might start to glaze over like they did in your high school algebra class, but the algorithms behind search are more relevant to you than finding “x.”...
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How Do You Drive Online Shoppers Into Your Dealership?
Your potential customers are getting more difficult to track down, but digital advertising is becoming more sophisticated in order to meet your customers wherever they are. So how do you drive online...
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Dot Cars: Yes or No? Everything You Need to Know About Top-Level Domains
The recent release of branded top-level domains has brought on a lot of questions from local and big businesses alike. But what are they, and is a “.cars” website worth it for your dealership? Here are...
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Are Shoppers Ready to Buy Cars Online?
In this day and age, car buyers want their path to purchase to be simple and stress-free. Unfortunately, for many shoppers, the car-buying process can turn out to be just the opposite. However, as...
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Prepare for Summer Success with a Spring Cleaning
Last year, more cars were sold in the months of May – August than any other four-month period, accounting for over 35 percent of yearly vehicle sales.1 Now is the time to roll up your sleeves and clean...
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Four Social Media Myths: Busted
There are a lot of myths out there about social media. Should your dealership care about social media? Is it really all it’s hyped up to be? We sat down with our trustworthy, quirky (and animated)...
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Should Your Dealership Be On Social Media?
Yes! In the early days of the Internet, it was enough for brick and mortar companies to have a website as an online storefront. Now, a new trend is happening—it’s moving onto social media.The auto...
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Engage on Social Every Step of the Way
Just like any other marketing strategy, you should think about your social media marketing in relation to your customer’s journey. Before a customer walks into your dealership, you should be building...
View ArticleThe Language of Closers
The rise of online communication has opened many doors, but it can also be stressful and difficult to navigate. Email and text messaging allow businesses to communicate with individual consumers at...
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